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WWF Identity Redesign

WWF Identity Redesign

Print Communication / Editorial | Duration: 12 weeks

The World Wide Fund for Nature corporate guideline is a custom manual detailing the proper and improper usage of the new visual identity of the WWF organization. The new identity brings new life with a new custom logo, colors and stationery that will go along with the change.

The guideline manual has detail information and goes over the little details when applying the new corporate identity. From the minimum size, the logo can be to the safety zone where the logo can be apart from everything else. The manual also introduces the new measurements and form of the business cards, in-office papers and other stationery items within the organization.