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One True King

One True King logo/clothing design

Branding / Clothing | Duration: 2 Weeks

One True King (OTK) is an organization based in Austin, Texas, created in late 2020. It primarily focuses on gaming and online content creatio n. Since its creation, OTK has become one of the fastest-growing online content creation organizations.

The overall look that I was aiming for was streetwear that people could and would wear outside. When looking at online influencers and esports clothing and merchandise, a lot of time, the design can be too much or boring and lazy. I experiement with blocky type to give contrast as well as changing the directions of the type to give visual contrast. In the end, I formed a triangular shape out of the shorten name while the full name is centered just below and the signature crown further down to wrap everything together.